OGDENSBURG — The Ogdensburg Bridge and Port Authority has a colorful new attention-getting device.

A $52,000, 121-square-foot digital sign has been erected in the median at the U.S. approach to the Ogdensburg-Prescott International Bridge.

The authority will use the sign to promote property in its port and commerce park, said John A. Rishe, director of commercial and industrial development.

“It raises the OBPA’s profile for the thousands of potential customers that cross our bridge on a monthly basis,” said Mr. Rishe.

The sign was manufactured by Fiberdyne Labs of Frankfort.

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