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Massena Chamber of Commerce to handle money for airport marketing

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MASSENA — The Greater Massena Chamber of Commerce has been selected to handle the money for the North Country Airport Alliance to pay bills for marketing efforts with Cape Air and the Adirondack Regional, Massena and Ogdensburg airports.

Chamber Executive Director Michael J. Gleason said the money would be used to market the region’s airports that are part of the North Country Airport Alliance.

“It’s a pot of money for marketing disbursement. The last time we did it was a couple of years ago,” said Mr. Gleason, who has been involved with the North Country Airport Alliance, a regional airport think tank, for the past 5 years.

Money for the fund is provided by municipalities, he said. Cape Air, which serves those airports, would match the funding, according to Mr. Gleason.

The fund will be a separate line item in the chamber’s budget, he said, “so we’ll have to track that money.”

The marketing campaign is designed to increase airport traffic to benefit both the airports and Cape Air. It is targeted to take effect this spring, according to the executive director.

The North Country Airport Alliance is scheduled to meet again April 11 in Ogdensburg to discuss the marketing campaign.

“It is going to be pretty quick,” Mr. Gleason said.

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