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Hammond approves promotional DVDs touting St. Lawrence shoreline

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HAMMOND - The Town Council will partner with area organizations to create promotional DVDs of tourist attractions in the Thousand Islands Region.

At the council’s meeting Tuesday, council members unanimously approved spending up to $5,000 to create aerial footage of the Hammond and Chippewa Bay shoreline.

In March, Thomas A. Weldon, general manager of Singer Castle, presented stock footage from a 26-minute helicopter ride that was taken over the St. Lawrence River near the Thousand Islands in 2011.

Mr. Weldon said his goal is to market the Thousand Island Region to tourists with unique aerial footage, and to include Hammond in the process.

Town Supervisor Ronald W. Bertram applauded the measure Tuesday.

“I think it’s a great thing,” he said. “Considering what our Economic Development Council is trying to do, I think this will help them out tremendously.”

The town and village’s Economic Development Council will work with 1,000 Island Reflections, the video producers, to establish specific areas for filming. Areas such as Black Lake, Chippewa Bay, and Blind Bay could be potential areas to promote in the DVDs, Mr. Bertram said.

The producers are contracted to film between 90 minutes and 4 hours of footage.

The $5,000 producer fee will cover use of the helicopter, the pilot, two camera operators, and the camera equipment. Funding for the DVDs will come from the town’s $20,000 general fund, Mr. Bertram said.

Riverquest, a Canadian initiative to promote the Thousand Islands, has partnered with the Aquatarium in Brockville, Ontario, to pledge $30,000 to the project. Mr. Weldon said the Thousand Island International Tourism Council has also pledged $25,000.

Hammond will receive its own footage as well as footage of the whole region.

The cameras are scheduled to begin rolling June 15.

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