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White’s Farm Market to add pies, baked goods

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MASSENA - From the month of May straight through to Halloween, Massena residents will soon be able to enjoy a nice slice of homemade apple pie or some chocolate chip cookies, courtesy of White’s Farm Market.

Vernon W. White Sr. and his son, Vernon W. White Jr., are planning to expand their flower shop and market stand to include those delicacies.

Lifetime residents of the St. Lawrence County area, the father and son duo have had their business at 420 South Main Street for the past eight years, and along with their selection of flowers, they also sell various fruits and vegetables. Soon though, they will be expanding to include an assortment of baked goods.

“Certainly we’ll start doing pies, starting with apples pies, maybe some strawberry pies or peach pies, different type pies; raspberry, blueberry, just to go along with what we have here. (We’ll have) homemade bread, homemade rolls, cookies, brownies,” Mr. White Jr. said.

The expansion was approved during the Massena Village Planning Board meeting this week after Mr. White Jr. presented his ideas to the board members.

“I wrote down a proposal, basically what we wanted to do as far as expand. They asked various questions about parking, handicap access, what our hours are going to be and whatnot,” Mr. White Jr. explained.

“Now that we’ve got our OK through the village, we’re going to start working on that and make sure we get going as soon as we can. I wouldn’t set a date for it (because) we have to buy some equipment,” Mr. White Sr. said.

Mr. White Jr. can thank his sister, Sandy Robinson, for this opportunity for expansion, given her recent plunge into the world of making baked goods.

“My sister actually, a few years ago started baking and she’s doing homemade donuts at home, pies, small pies, larger pies. She does brownies and some cookies and we’re expecting it to grow. So, a lot of it is, when some of our produce gets a little bit too ripe, we can use (the baked goods) that way also. Rather than having a loss, we can turn it into a gain hopefully,” Mr. White Jr. said.

When the two men began selling their flowers and produce at their South Main Street location, it was not quite the type of venue and setup that it is today.

“We started up here in a tent and the one that owns this place, the land, he offered to take and build a building for us, and he built a building and we expanded then. We brought more stuff in and things were going good, so he said ‘Would you like an addition?’ So we put on an addition and that’s where we are now. We’re going to be filling that addition with whatever we can to sell. We hope to carry more items and get a little bit bigger,” Mr. White Sr. said.

For nearly a decade, the two men have been providing Massena with flowers and produce, and they have attracted a loyal following of customers, including Judy E. Smith. The soon to be expansion should only enhance their already successful business.

“I have been coming to Vern’s for probably 10 years back when he was at his old place. I went there, we got flowers, I got the vegetables, the fruits. His prices are reasonable and the service is excellent, and I’ve always come here,” Ms. Smith said.

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