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CPH staff have some fun to help hospital

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POTSDAM - Some Canton-Potsdam Hospital employees took a break from their day to impersonate the cast of the hit series M*A*S*H, a 1970s medical drama set during the U.S. conflict with Korea in the early 1950s.

The employees posed for posters to help the Canton-Potsdam Hospital Foundation publicize its employee fundraising campaign.

“You might think that spending a 16-hour shift or putting in an extra weekend instead of spending it with your family was enough,” joked Timothy K. Atkinson, MD, who is featured as “BJ” in the M*A*S*H poster.

“Seriously, I love my patients, and I admire the hospital’s commitment to quality and what it’s doing for the community, so it’s important to me to devote not only time and skills, but also dollars to show my support,” he said.

“Those working in healthcare know about declining reimbursements and the uncertainties that surround health care financing right now,” said Dr. Atkinson. “The hospital is making critical investments in the future, such as expanding primary care and strengthening the hospitalist program, that will serve the community long after we’re all gone,” he added. “It’s about what we can do to ensure healthcare services remain strong.”

Carl J. Palmisano, OR aide, agrees. “Even when I was just starting out with CPH, I gave to the Foundation, because it’s important to show our community that we put our support behind the organization in more ways than one,” he said. “I’m not a doctor, so it’s not like I’m going to donate a whole new wing of the hospital,” said Palmisano, “but every day I see the impact of our quality and what it does for patients and their families, and I want to do what I can to help,” he said.

In 2012, gifts from 177 employees totaled $78,000. Of this amount, $7,000 was restricted to the “Employees Giving Generously” campaign, which makes small grants based on proposals submitted by departments. Past campaigns have funded investments in equipment and facilities. Donors may choose to restrict their gifts to specific projects or to make unrestricted gifts, which are often the most useful to an organization because they provide needed flexibility.

The Hospital Foundation was established in 1985 to support the hospital’s mission by raising, investing, and managing funds for the benefit of the hospital and its patients.

Today the Hospital Foundation conducts annual and capital campaigns, accepts memorial and honor gifts, encourages bequests and planned gifts, coordinates grant applications to government, corporate, and private foundations, and works with donors capable of making substantial investments in the Hospital. The Foundation also oversees a growing endowment fund, to ensure the long-term future of CPH. Foundation funds are used to purchase medical equipment, upgrade facilities, and expand services to patients.

To make a donation, interested individuals may visit www.cphospital.org and click on “Give Now,” or contact the Foundation at 315-261-5410.

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