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F.X. Caprara chosen by Honda to launch dealership

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The Honda franchise will return to the north country.

F.X. Caprara Auto Sales has announced it was chosen by California-based American Honda Motor Co. to become a certified dealer.

After learning Tuesday it was selected for the franchise, the Watertown-based company already is making plans to build a 32,000-square-foot dealership in the area, co-owner Charles G. Caprara said. The dealership likely will open by March, he said, but a location has not yet been selected.

Two years ago, F.X. Caprara applied to become a Honda dealership along with several competitors in the north country, after DealMaker Honda closed in 2010.

“There were a lot of dealers over the countryside in contention for this, and everyone was trying to get Honda in the north country,” Mr. Caprara said. “They looked at sales reports and profitability to make the decision, and we sell over 900 cars a month. I feel there’s a great market share for Honda here, and we’ve had the opportunity in the last 90 days to create two of the best loyalty groups — Harley-Davidson and Honda.”

The company bought Iron Block Harley-Davidson in Adams Center in June.

Building a Honda dealership here will create about 50 jobs to staff the location, Mr. Caprara said. The company will have to wait until the winter to start construction, he said, because its contractor is now busy constructing a Chevrolet and Ford dealership in Pulaski.

“We hope to be in the ground on the project after December,” he said. “This store will give us the opportunity to serve the whole north country, and we hope to retain the strength of loyalty that’s been here in the past to the Honda product.”

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