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Snow Lover’s Trivia: Take advantage of Bring a Friend Challenge


In Washington State U.S. Ski Team member, Mikaela Shiffrin, started skiing in her parents’ driveway, thanks to their encouragement. Team member Julia Mancuso was introduced to skiing by her babysitter.

These Olympians, who are competing in the 2014 Winter Games, are just two examples of world-class skiers who were introduced to the sport by a friend, acquaintance or family member. These are typical scenarios for most of the 13 million people who ski or snowboard.

Although Learn to Ski and Snowboard Month (January) is over, the snow sports industry now is encouraging those who already are involved to “Bring a Friend in February” when days are a little longer and temperatures are a bit warmer. Snow conditions throughout the U.S. are consistent from coast to coast thanks to snowfall in most parts of the country where ski and snowboard resorts are located. The industry’s Bring a Friend Challenge rewards those who do so with prizes ranging from skis and snowboards to trips.

“Skiing and snowboarding are great family sports and most skiers and snowboarders are very social people,” said Raelene Davis, chair of the Learn to Ski and Snowboard Month/Bring a Friend initiative and VP, marketing for Ski Utah. “Those already involved loved to engage more friends and family members and the best way to learn is to take lessons from professional instructors.”

The Bring a Friend Challenge ends on March 14, 2014. Anyone can enter, even those who may have just learned how to ski or ride. The list of prizes is posted at A companion site provides basic information to help newcomers have a quality snow experience.

You may also contact Mary Jo Tarallo at or call (202) 431-6950.

Learn to Ski and Snowboard Month gets going in January. Ski areas and resorts in over 30 states celebrate with special offers to get children and adults out on the snow and taking lessons from a professional instructor. If you ask your local ski area you will find that they are more than likely a participant.

Learn to Ski and Snowboard Month is an industry initiative organized by the National Ski Areas Association, the Professional Ski Instructors of America-American/Association of Snowboard Instructors, the National Ski Patrol, SnowSports Industries America, numerous state and regional resort associations, industry partners and the snow sports media. Program media partners include: Freeskier Magazine, Mountain magazine,, Outside magazine, Powder Magazine, SAM Ski Area Management, Ski Channel, SKI Magazine, Skiing magazine, Skier News,, Snow industry letter, Snowboard Magazine and TransWorld SNOWboarding Magazine. Industry partners include Brice & Associates Marketing Communications, Cultivator Advertising & Design, Liftopia, nxtConcepts Interactive Marketing & Media, Ryan Solutions, sitour, Ski Dazzle, Ski & Snowboard Expos, Snow Monsters and Snowboard Colorado.

A Snow Sports Industry Initiative/

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